Eco-Friendly Tourism in Guérande and the Surrounding Area: Discover the Region’s Natural and Ecological Treasures
Welcome to Guérande, a gem nestled in the heart of Brittany, where nature and history come together to offer a unique and environmentally conscious travel experience. If you’re looking to explore while protecting our planet, eco-friendly tourism in Guérande and its surroundings is the perfect opportunity to combine discovery with sustainability.
Why Choose Eco-Friendly Tourism?
Eco-friendly tourism is an approach that aims to minimise the environmental impact of our activities while promoting local cultures and supporting sustainable economies. In Guérande, this philosophy truly comes to life, thanks to its well-preserved environment, rich biodiversity, and unique cultural heritage.
Exploring Nature
The Guérande salt marshes, classified as a Natura 2000 site, are an ecological wonder and one of the region’s most iconic landscapes. This renowned centre of salt production is also a sanctuary for migratory birds and a haven of biodiversity.
Why not explore these marshes on foot or by bike? By following marked trails and respecting protected zones, you can discover this exceptional landscape while helping to preserve it.
Numerous guided tours are available to immerse you in the history of salt production, while also highlighting the ongoing nature conservation efforts.
A little further afield, in the Brière region, you can also discover the chalands – traditional flat-bottomed boats that have played a significant role in the area’s history. Designed to navigate the shallow waters of the marshes, these wooden boats were once used by locals to transport salt, vegetables, and other regional produce. Today, they are mainly used to explore and the unique ecosystem of the Brière.
Accompanied by passionate guides, you will have the chance to learn more about the local flora and fauna, as well as the environmental challenges facing the region. It is the perfect activity for those wishing to explore the area in an authentic way that respects both nature and tradition.
Hiking and Cycling: Activities for Everyone
Guérande and its surrounding area boast an outstanding network of walking and cycling trails that are ideal for outdoor activities helping reduce your carbon footprint.
Set off on a hike to discover the stunning landscapes of the Brière Regional Natural Park, a marshland area teeming with rich flora and fauna. If you prefer cycling, take advantage of the many cycle paths that wind through forests, marshes and dunes—a perfect and eco-friendly way to explore the region actively and responsibly.


Eco-Friendly Stays at the Sure Hotel by Best Western Guérande
By choosing to stay at the Sure Hotel by Best Western Guérande, you are opting for an establishment that cares about its environmental impact. The hotel has implemented concrete measures to reduce its energy and water consumption, prioritise local and organic products, and adopt environmentally responsible waste management practices. This way, you will be able to enjoy your stay with peace of mind, knowing your accommodation is part of a sustainable approach.
Local Markets: A Step Towards Sustainable Tourism
Guérande and the surrounding area are home to a wealth of local markets where you can discover fresh, organic, and seasonal produce sourced directly from local farms. Buying directly from producers helps support the local economy while reducing the carbon footprint linked to food transport. It also gives you the chance to savour regional specialities such as Guérande salt, seafood, and artisanal cheeses—all while doing your bit for the planet.
Respecting Nature: Tips for a Sustainable Stay
- Reduce your water and energy use: Remember to turn off lights and avoid leaving appliances on standby.
- Choose eco-friendly transport: Get around on foot, by bike, or use public transport to minimise your ecological impact.
- Protect local wildlife and plants: Do not pick wild plants or disturb animals in their natural habitat.
- Opt for sustainable souvenirs: Choose locally made crafts and avoid single-use items.
