The GHP Group and CSR commitments

Sure Hotel by Best Western Guérande has been committed to an eco-responsible approach since its creation. Designed as an eco-friendly hotel, it combines modern comfort and respect for the environment to offer its guests a stay experience that is both pleasant and sustainable. Committed to responsible tourism, the establishment strives to reduce its environmental footprint and support the local economy through its choices and partnerships. This initiative goes hand in hand with a desire to raise awareness among both our teams and our guests regarding practices that are more respectful of the planet and our region. Through these actions, we affirm our commitment to combining warm hospitality, quality service, and social and environmental responsibility, as part of a continuous improvement process.

Our Eco-Labels

The leading sustainable tourism label, Green Key rewards our concrete actions to preserve the environment and promote eco-friendly hospitality.

The EcoVadis silver medal highlights our commitment to social and environmental responsibility, recognized on an international scale.

Our concrete actions

Adopting good everyday practices

At Sure Hotel by Best Western Guérande, we implement numerous actions to reduce our environmental impact:

  • Sustainable water management: optimizing consumption and harvesting rainwater.
  • Waste management: waste sorting and systematic recycling.
  • Energy management: radiant heating, LED lighting, and use of renewable energy.
  • Eco-responsible materials: mineral paints and aerated concrete for excellent thermal insulation.
  • Solar hot water production: using solar panels to limit energy consumption.
  • Elimination of single-use plastics: strong commitment to reducing plastic waste.
  • Ecological cleaning products and eco-labeled soaps: use of environmentally friendly products for sustainable maintenance and hospitality.
  • Responsible purchasing: prioritizing local suppliers and short supply chains.
  • Raising awareness among our teams and guests: training and communication on everyday eco-friendly practices.
  • Choice of plants adapted to the local climate: landscape maintenance that respects biodiversity.
  • Pipe insulation: limiting energy losses on hot and cold fluids.

These actions are part of our overall approach to monitoring and continuous improvement, to make Sure Hotel an establishment that is ecological, ethical, and responsible.

Highlighting the terroir and local flavors

To start the day off right, we favor local and responsible products, carefully selected for their quality and authenticity:

  • Local honey: produced by les Ruchers du Pays Blanc in Herbignac, for an authentic and natural taste.
  • Biscuits and salted butter caramel: from Biscuiterie Saint Guénolé in Batz-sur-Mer, for traditional regional flavors.
  • Dairy products: yogurts and fromage blanc from Ferme de Mézerac in Saint-Lyphard, fresh and local.
  • Organic jams: strawberry and apricot, for a tasty and responsible breakfast.

By favoring local producers and short supply chains, we support the local economy while offering our guests a breakfast rich in taste and meaning.

Supporting team fulfillment and development
The success of Sure Hotel by Best Western Guérande rests above all on the fulfillment and commitment of our teams. Within the GHP Hôtels group, we offer genuine opportunities for career growth, regularly welcome interns and work-study students in collaboration with local schools and CFAs, and encourage professional inclusion through diversity and equal opportunity. We make it a point of pride to ensure quality of life at work, support the continuous development of skills, and recognize the seniority and loyalty of our employees. We also ensure an inclusive and accessible environment for all, thanks to the implementation of adapted signage and compliance with PRM compliance goals, thereby guaranteeing a caring and welcoming setting for both our guests and our employees.

At Sure Hotel by Best Western Guérande, we place social and environmental responsibility at the heart of our actions. From everyday eco-responsibility to the fulfillment of our employees and support for the local economy, we are committed to offering a respectful and sustainable hospitality experience. This continuous improvement approach reflects our determination to combine comfort, quality of service, and preservation of the region for our guests, our teams, and our region.